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Over the last couple of years things have changed in the tv stratosphere, the rumblings in the tv industry are saying 2010 is when things change big time. Finally we will see a convergence of television, the internet and video. So why now are things about to change so drastically and what will this mean for you, the viewer?
When we look back over the last few years, the big change is the emergence of an internet protocol standard television (IPTV) standard and the massive changes that have taken place on the humble PC and its use of the internet. The massive success and growth of online tv players from Hulu in the US to iPlayer in the UK and the many similar TV services. Youtube becoming a professional tv distribution hub have all changed the perceptions of viewers about the way they watch tv.
Whilst all the internet and tv partnerships have been evolving and growing, another big evolution has been happening on the traditional television set which will bring the internet to your traditional tv.
Imagine that when you turn on your tv set you are presented with your existing channels but also a myriad of catch up tv and video services on demand that the pc currently partly offers. Imagine that you have a limitless number of channels and that you choose when to watch them. It would make the video and dvr redundant. The online library would have every show and movie ever made just waiting to be watched.
This is the new face of your television set. Widget enabled and internet connected will be the standard for tv sets that are being sold, finally after being talked about for years. This year is when the general public get connected. It is predicted that 20% of televisions sold in 2010 throughout Europe will be internet enabled. Add to the mix the sheer number of set-top boxes and games consoles that have the ability to stream internet television and video and the future becomes clear.
We can expect to see many new channels due to this 'hybrid' having an unlimited channel capacity which will drastically lower the cost to start a new channel. TV will become a realistic 'watch anywhere' service. From your TV and onto your PC, on your phone and any number of internet enabled devices.
This point in time will be looked back upon as the most exciting and innovative time there has ever been for the humble television. Introducing sound, colour, hdtv... They will all pale into insignificance with what you are about to witness.
If you have a good enough memory, you may remembert Hulu promising a UK launch of its online tv service. It looks like you might need a little more patience, as it is reported in the Telegraph that the service has been delayed yet again.
Negotiations have been ongoing for over a year, but Hulu is reportedly getting frustrated with broadcasters dithering over the deal on the table. And now the date pencilled in for a Hulu launch is thought to be June 2010, which is a year past its original target.
One of the networks that Hulu had an exclusive deal with was ITV, but new ITV chairman Archie Norman has frozen all deals for a ten week period. Other UK networks - Channel 4 and Channel 5 are already streaming their content to other tv aggregators YouTube and the new kid in town SeeSaw.
Hulu also has had a tough time negotiating advertising terms with these companies due to the belief within the UK television industry that broadcasters should be able to sell their own ad space and choose exactly which ads run alongside their content. This does not fit in with the Hulu business model.
Hulu may well launch eventually, however the outlook looked very bright when it first looked at the UK market, there was no competition. However many new aggregators are here or coming soon. The newly launched SeeSaw is providing everything that Hulu promised and its live right now.
It looks like Hulu has left it a little too late and may even reconsider its worldwide launch, or even cancel? Time moves fast in the online tv world so we will just have to wait and see.
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