Clicker Claims To Be The TV Guide For The Internet

Published: 12th July 2010
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Its a busy old life zooming from one internet tv site to another looking for a bit of tv eye candy to settle down with. To try and alleviate that small inconvenience, many aggregator websites have sprung up that basically display and link to streaming tv content from many websites.
Latest aggregator site to appear is clicker.com which has a comprehensive set of links and searches allowing you to watch pretty much anything online, free or pay to view.
Clicker is not competing with any free tv websites but is acting a comprehensive guide to them. Clicker indexes a selection of movies, tv shows, music videos. Some streams can be watched on Clicker but mostly you get redirected to the website carrying the streams


Testing has been completed during the last two months and now Clicker is available to the general public. Containing an index comprising 400,000 TV episodes, 50,000 music videos and around 30,000 movies that come from the Netflix or Amazon streaming stores.

Streaming from Netflix requires a subscription while Amazon.com sells or rents video downloads. Most of the other material in Clicker's database is shown for free.
Although on the face of it, Clicker is just copying a myriad of other sites such as Yahoo and Bing, it is attempting to be different by adding social media elements and the addition of a forum allowing viewers to recommend shows to each other.
For revenue it is believed that Clicker will use advertising and collect commissions from the pay to view content.
The site is part of Clicker Media Inc., a Los Angeles startup that has raised $8 million from such investors as venture capital firms Benchmark Capital and Redpoint Ventures.
The site is organised in several categories such as:-
* Action & Adventure* Animation* Arts* Business & Finance* Comedy* Documentary* Drama* Education* Events & Specials* Food & Cooking* Health & Lifestyle* How To* Kids* Live Programming* Mystery & Suspense* News & Information* Reality & Game Shows* Science & Environment* Sci-Fi & Fantasy* Sports* Talk & Interview* Technology & Gaming* Travel

So click on Food & Cooking and you will get a selection of shows like Hell's Kitchen which if you click on sends you to the home of the stream which could be Fox, Hulu etc.
Whilst a welcome addition to internet tv, there is nothing groundbreaking that cannot be found elsewhere. However, a little experience and work may evolve the site into a must visit destination.

Your not dreaming. Google are testing out an option that lets you (the viewer) click a link to skip the preroll ads and jump straight to the video stream! Amazing to think that the one thing everyone hates, but is used to can be avoided.
Google who own Youtube have launched testing on these skippable advertisments as a way to test new advertising methods. Unfortunately only a small selection of videos will have this option and of course they may stop it altogether reports Mediapost.
What possible reason you may ask would the content providers have to allow skipping though? well, they want to know who skips the ads rather than what ads are skipped. And the test can determine at what point in the ad it gets skipped.
Googles' goal might be to create a new advertising model to replace, or at least augment, pre-roll ads, overlays, and traditional display ads, says MediaPost.
"We're already down that road with promoted videos," Phil Farhi, a product manager at Googles' YouTube, told MediaPost. "We see the ability to skip ads as another form of engagement."
Testing ad formats is nothing new for the video Goliath, in June it tested a model that let users choose whether to watch a long pre-roll or several shorter instream "commercials" during selected long-form videos.
At the time, Farhi said the test would run for several months and be part of a general ad-testing mix the company was using to attempt to monetize the more than 30 billion videos it streams each month.
"We are constantly testing a wide range of options to find the right advertising format for the right content on YouTube," Farhi said. "And we think giving users a say in the process helps our efforts."
Oh well. I thought i was imagining having an ad free online experience. Although when everyone starts charging to view maybe they will be kind enough to remove them for us.

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