Movie Interaction With Your iPhone

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Those clever movie people have found a way for viewers to use their iPhones or even laptops to interact with others whilst watching DVD's.
With the big fall in DVD sales this year and a battered economy, not to mention Internet tv taking priority over dvd sales, how is a movie company to try and make people buy those millions of dvd and blu-ray discs clogging up warehouses?

iPhone at the Movies
Well, if your NBC or 20th Century Fox then you launch interactive apps that tap into DVD or Blu-ray discs to augment viewing. The apps provide information about the film and stars and connect you with friends to chat about the movie while you watch.
Fox's FoxPop uses the microphone on your iPhone, or your laptop, to "hear" the audio signal from the movie you're watching, then responds with pop-ups about the movie. It also intersects with Facebook and Twitter for movie chats.
Universal's Pocket Blu is just for the iPhone. It turns the device into a remote control for the movie if you watch on a Blu-ray player (it doesn't work with traditional DVDs or computers) and plays trailers for upcoming movies.
Both apps are only available on a small selection of movies at first, just in case nobody likes them.

Since the beginning of television broadcasting, we have been able to watch shows, movies and sports totally free, the networks made their money and covered costs thanks to advertising. Those times appear to be gone, and the future of free tv may be bleak.
Internet tv and Cable have eaten into the advertising dollar. The credit crunch has further eroded incoming revenue. The television networks may even get rid of the free model that has been in use for so long. If they start charging for content then free tv could be dead and gone.

Cable And Internet May Kill Free TV
"Good programing is expensive," Rupert Murdoch, whose News Corp. owns Fox, told a shareholder meeting this fall. "It can no longer be supported solely by advertising revenues."
Fox is pursuing its strategy in public, warning that its broadcasts - including college football bowl games - could go dark Friday for subscribers of Time Warner Cable, unless the pay-TV operator gives Fox higher fees. For its part, Time Warner Cable is asking customers whether it should "roll over" or "get tough" in negotiations.
A big influence on free TV could happen as the biggest cable provider, Comcast prepares to take control of NBC. Comcast has not signaled plans to end NBC's free broadcasts. But Jeff Zucker, who runs NBC and its sister cable channels such as CNBC and Bravo, told investors this month that "the cable model is just superior to the broadcast model."
The traditional broadcast model works like this: CBS, NBC, ABC and Fox distribute shows through a network of local stations. The networks own a few stations in big markets, but most are "affiliates," owned by separate companies.The networks paid affiliates to broadcast their shows, though those fees have dwindled to near nothing as local stations have seen their audience shrink. What hasn't changed is where the money mainly comes from: advertising.
Cable channels make most of their money by charging pay-TV providers a monthly fee per subscriber for their programing. On average, the pay-TV providers pay about 26 cents for each channel they carry, according to research firm SNL Kagan. A channel as highly rated as ESPN can get close to $4, while some, such as MTV2, go for just a few pennies.
With both advertising and fees, ESPN has seen its revenue grow to $6.3 billion in 2009 from $1.8 billion a decade ago, according to SNL Kagan estimates. It has been able to bid for premium events that networks had traditionally aired, such as football games. Cable channels also have been able to fund high-quality shows, such as AMC's "Mad Men," rather than recycling movies and TV series.
That, plus a growing number of channels, has given cable a bigger share of the ad pie. In 1998, cable channels drew roughly $9.1 billion, or 24 percent of total TV ad spending, according to the Television Bureau of Advertising. By 2008, they were getting $21.6 billion, or 39 percent.
Having two revenue streams - advertising and fees from pay-TV providers - has insulated cable channels from the recession. By contrast, over-the-air stations have been forced to cut staff, and at least two broadcast groups sought bankruptcy protection in 2009.