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Sky TV the dominant pay per view satellite TV company are being accused of trying to block free digital TV in the UK.
The company have been told in no uncertain terms by British Telecom (BT) to stop trying to stifle its next gen free didgital TV 'Project Canvas'.
Project Canvas is the brainchild of the BBC and ITV networks with BT acting as the broadband provider. It mixes together HD television and radio from a settop box and will be a free of charge service.
Project Canvas is the latest attemp at an online TV service after the closure of the project Kangaroo broadband TV Freeview service which was halted due to an unfair monopoly on the sector and that it would 'lessen competition'. See Project Kangaroo killed before it can walk
Services expected from the new TV project include catch up tv and on demand viewing, web content and interactive television too.
The proposal has been hailed as "potentially the Holy Grail of future public service broadcasting provision in the UK" by the BBC's director general, Mark Thompson.
However, Sky has put their oar in by calling for an Office of Fair Trading investigation and has said they will vigorously contest any moves to establish a digital terrestrial free TV venture that cuts across its satellite service.
Dan Marks, chief executive of BT Vision who is fronting the Canvas project said:- "We intend to make the most strenuous remonstrations with the regulator about any attempts by Sky to block what represents an open and competitive delivery of an exciting and important new era of rich digital free TV for all of Britain's consumers,".
Dan was employed by BT in 2006 to set up BT vision and is a former Hollywood-based Academy Award and Sundance Film Festival winning documentary filmmaker.
Marks also commented that whilst Sky "is a very big company" it has, to date, attracted significantly less than half of the UK's 24 million TV households, with the bulk of the rest plumping for Freeview services.
He also said that he was "very confident" that the BBC Trust will approve the plan for the service.
"Canvas is primed to step up a gear on what is available by offering all those customers who already have a free subscription a better television service. It is clearly and overwhelmingly a great proposition for all concerned, from content and internet service providers onto the consumer."
Sky like all the bloated self serving satellite and cable companies want us, the viewing public to keep paying through the nose. But the internet TV change is happening now so they better get used to it.
Microsoft have announced a deal with satellite tv broadcaster Sky, that will see online movies, tv episodes and sports streamed on its console.
Surprisingly this is the consoles first attempt at streaming online broadcast TV although its rivals - The Sony PlayStation 3 and the Nintendo Wii, have streaming internet tv content available using the BBC iPlayer service.
Owners of Xbox 360 Live service in Great Britain and Ireland can view the Sky TV catalogue including live sports, TV shows, video on demand and catch up tv services with out needing a satellite dish, subscriptions or any other hardware as it will all be streamed online
Although prices for the service have still to be announced it is believed that existing Sky subscribers may get the service for a reduced cost or even for free.
The chief of Xbox UK/Ireland Neil Thompson commented:- "The entertainment world is changing immensely, with consumers looking for choice, flexibility and convenience. They also want to experience community elements."
It is understood that the selection of TV channels and streaming content that will be available on Xbox will be similar to the existing Sky Player services already available on computers.
To add a social networking element, Xbox Live viewers can all interact together whilst watching Sky TV content, by chatting whilst watching.
The social community watching will begin with sport broadcasts, and could potentially roll out to other live TV content as well.
At present, Sky users can access tv streams from satellite service, a PC service and a mobile service, either separately or in a combination.
Sky has 9.3 million subscribers in the UK, and the firm said "hundreds of thousands of people" were using its online Sky Player regularly.
Microsoft would not say how many Xbox 360 users it had in the UK, or how many Xbox Live subscribers.
The video content from Sky will be streamed in standard definition, 'DVD quality' and will require users to have a fast broadband.
Mr Thompson said the deal with Sky did not rule out the BBC's iPlayer ever appearing on the Xbox 360.
Its a great move, even hardened Xbox users get sick of playing Halo sometimes.
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